Research Approach
Heuristic markup, Internal Analysis, Competitor Analysis, Usability Testing, Prototyping, Heat & Focus Mapping
Tech Stack
Miro, Figma, Illustrator
Introduction
The Problem
Amazon's use of deceptive design practices in the checkout flow poses a significant challenge to ensuring a transparent and user-friendly shopping experience for customers. By employing deceptive tactics, Amazon may inadvertently undermine trust and frustrate users during the checkout process. These deceptive practices can lead to unintended purchases, increased cart abandonment rates, and instances where users unknowingly sign up for Amazon Prime subscriptions, deceiving the very customers in which the business thrives from.
The Challenge
What would Amazon's checkout flow look like if the user's experience was put first?
The Solution
Amazon's use of deceptive design practices in the checkout flow poses a significant challenge to ensuring a transparent and user-friendly shopping experience for customers. By employing deceptive tactics, Amazon may inadvertently undermine trust and frustrate users during the checkout process. These deceptive practices can lead to unintended purchases, increased cart abandonment rates, and instances where users unknowingly sign up for Amazon Prime subscriptions, deceiving the very customers in which the business thrives from.
The Challenge
"What would Amazon's checkout flow look like if the user's experience was put first?"
The Process
The Process
1.
Heuristic markup
Write about the research/internal analysis
put key paint points with examples inbetween
2.
Competitor Analysis
competitor analysis
Airbnb Sports | D&AD Brief
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The Problem
Amazon's use of deceptive design practices in the checkout flow poses a significant challenge to ensuring a transparent and user-friendly shopping experience for customers. By employing deceptive tactics, Amazon may inadvertently undermine trust and frustrate users during the checkout process. These deceptive practices can lead to unintended purchases, increased cart abandonment rates, and instances where users unknowingly sign up for Amazon Prime subscriptions, deceiving the very customers in which the business thrives from.